Our Mission
The Other Group transforms go to market strategy to drive sustainable growth for eCommerce merchants through data-driven strategies and customer-centric solutions.
The Problem We Solve
Most brands fail in eCommerce because they lack the right leadership to navigate the complexity of digital growth. Without an experienced digital executive, brands suffer from skyrocketing customer acquisition costs, low conversion rates, and stagnant revenue growth. Every day without the right eCommerce leadership is lost revenue and shrinking brand relevance.
How We Solve The Problem
We provide executive-level eCommerce leadership without the long-term commitment of a full-time hire. Our approach focuses on data-driven strategies that lower customer acquisition costs, boost conversion rates, and unlock sustainable revenue growth. We design customer-centric digital experiences that drive loyalty and lifetime value across all channels through agile testing, optimization, and omnichannel growth plans, Ultimately, we bridge the gap between vision and profitability.
The Other Group Advantage
TAILORED SOLUTIONS
Each client receives a customized playbook aligned with their unique goals
PROVEN FRAMEWORKS
Our methodologies are rooted in data, proven experiences, ensuring predictable outcomes
INDUSTRY EXPERTISE
We bring 50+ years of combined experience across B2B SaaS, e-commerce & marketplaces
ECOSYSTEM NETWORK
Access to a strong network of Shopify Plus marketing and development agencies, technology providers, and seasoned industry talent
Our Comprehensive DTC Services
PAID & ORGANIC GROWTH STRATEGIES
CUSTOMER SEGMENTATION & PERSONALIZATION
PLATFORM TECH TRANFORMATION
CONVERSION RATE OPTIMIZATION (CRO)
We develop campaign strategies across Paid, Email, SMS, SEO, and organic social channels
We Identifying high-value customer personas, and power revenue growth by aligning messaging and product offerings across channels accordingly
We audit and optimize tech stacks for scalable growth
Enhancing digital experiences to improve onsite conversions and maximize return on ad spend (ROAS)
Our Comprehensive Services for Brands
We help modern brands scale with clarity, speed, and creative precision, acting as embedded leaders and strategic partners to unlock growth at every stage.
Fractional Head of eCommerce / CMO
We step in as senior operators to lead and execute your commerce strategy, without the overhead of a full-time hire.
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Ownership of the digital growth strategy and channel planning
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Cross-functional leadership across marketing, product, CX, and ops
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Shopify and platform optimization, from conversion to retention
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Holistic view across performance, brand, and merchandising
Content Strategy & Execution
From positioning to production, we create content that moves the needle, fueling both brand storytelling and performance outcomes.
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Content audits and strategic planning rooted in growth goals
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Strategy and execution for both brand marketing and performance ads
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Full-funnel content production: UGC, branded campaigns, editorial, video
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Channel-specific playbooks and scalable systems for internal teams
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Distribution strategy and performance tracking are baked in
Retention Marketing
We design and manage lifecycle strategies that keep your customers coming back—transforming transactions into long-term relationships.
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Email and SMS strategy development and execution
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Lifecycle flows tailored to customer behavior and segmentation
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CRM platform implementation and optimization (Klaviyo, Attentive, etc.)
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Ongoing testing and reporting to drive LTV and reduce churn
Conversion Rate Optimization (CRO)
We turn traffic into revenue by identifying friction points, testing hypotheses, and refining on-site experiences that lead to higher conversion and stronger customer intent.
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In-depth audits of user journey, analytics, and on-site behavior
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A/B and multivariate testing strategies across PDPs, collection pages, and cart flows
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Optimization of navigation, merchandising, and page speed
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Landing page strategy and rapid iteration frameworks
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Collaboration with design, dev, and performance teams to implement quickly
Our Comprehensive Services for Brands
We help modern brands scale with clarity, speed, and creative precision, acting as embedded leaders and strategic partners to unlock growth at every stage.
Fractional Head of eCommerce / CMO
We step in as senior operators to lead and execute your commerce strategy, without the overhead of a full-time hire.
-
Ownership of the digital growth strategy and channel planning
-
Cross-functional leadership across marketing, product, CX, and ops
-
Shopify and platform optimization, from conversion to retention
-
Holistic view across performance, brand, and merchandising
Content Strategy & Execution
From positioning to production, we create content that moves the needle, fueling both brand storytelling and performance outcomes.
-
Content audits and strategic planning rooted in growth goals
-
Strategy and execution for both brand marketing and performance ads
-
Full-funnel content production: UGC, branded campaigns, editorial, video
-
Channel-specific playbooks and scalable systems for internal teams
-
Distribution strategy and performance tracking are baked in
Retention Marketing
We design and manage lifecycle strategies that keep your customers coming back—transforming transactions into long-term relationships.
-
Email and SMS strategy development and execution
-
Lifecycle flows tailored to customer behavior and segmentation
-
CRM platform implementation and optimization (Klaviyo, Attentive, etc.)
-
Ongoing testing and reporting to drive LTV and reduce churn
Conversion Rate Optimization (CRO)
We turn traffic into revenue by identifying friction points, testing hypotheses, and refining on-site experiences that lead to higher conversion and stronger customer intent.
-
In-depth audits of user journey, analytics, and on-site behavior
-
A/B and multivariate testing strategies across PDPs, collection pages, and cart flows
-
Optimization of navigation, merchandising, and page speed
-
Landing page strategy and rapid iteration frameworks
-
Collaboration with design, dev, and performance teams to implement quickly
Our Comprehensive B2B Services
GROWTH STRATEGY
We create GTM roadmaps driving funnel acquisition, retention, expansion that turn into recurring revenue growth
SALES
We craft enterprise level B2B sales playbook including Ideal Customer Profile (ICP), pitch, demo, negotiation, and closing
MARKETING
We develop demand generation via paid, retention, SEO, events, and social channels
PARTNERSHIPS
We construct ecosystem partnerships across agencies, affiliates, and strategic alliances
Meet the Team
Dennis Yao Yu
CEO
Ex - Shopify, Art.com, Firework, Leaf Group
Go-To-Market executive with 20 years of experience accelerating growth in retail, e-commerce, and marketplaces. A strategic leader with a track record of scaling businesses through sales, business development, and high-impact partnerships, driving revenue and market expansion in SaaS, e-commerce, and marketplace ecosystems. 3X growth at Society6, played a pivotal role in Walmart’s acquisition of Art.com, spearheaded Shopify's customer success initiatives in growth, adoption, and retention, and led key partnership programs at Firework. Blending analytical rigor with a customer-centric approach to unlock new revenue opportunities, drive operational efficiencies, and position businesses for success.
Queenie Kung
Chief Strategy Officer
Ex - Samsung, Disney, StackCommerce
Growth-focused Marketing Executive with over 15 years of experience scaling businesses from startups to global corporations. Proven success in driving growth, optimizing customer journeys through strategic multi-channel marketing efforts. Led and built high performing teams across Paid, SEO, Social, Email, Content Marketing, and PR, while leveraging data-driven insights to inform strategy and execution
Franz Bautista
Chief Growth Officer
Ex - Experian, McCann, RealSelf
Senior Marketing professional with 15 years of integrated communications experience. Possesses a comprehensive background in digital and print media, including client and agency side Direct Marketing management. Excellent Advertising skills - effective at communicating complex concepts to diverse audiences while working collaboratively across functional teams and with clients; highly analytical thinker and results-oriented
Organizations
Partners
Contact Us
Ready to Accelerate Your E-commerce Growth?